Unveiling the Top Fitness Trends of 2024

Integrating state-of-the-art technologies, holistic gym design principles, and the latest fitness trends of 2024 into the blueprint of your newly established or upgraded fitness facility, guarantees your gym remains at the forefront of industry trends. This forward-thinking approach not only ensures your space incorporates the latest gym equipment but also proves to be a wise financial investment, ultimately enhancing the overall appeal and efficiency of your fitness space.

Whether you’re in the residential and BTR property sectors, property development, facilities management, a seasoned fitness enthusiast or newcomer to the industry, we unveil the hottest fitness trends from various sources that are set to dominate the fitness scene in 2024.

Wearable Technology


Wearable technology has solidified its position as a top fitness trend in 2024 for several compelling reasons. Firstly, the increasing integration of advanced sensors and tracking capabilities in wearable devices provides users with real-time, personalised data about their fitness activities, allowing for more informed and targeted workout routines.

Additionally, the emphasis on health and wellness has gained significant momentum, with individuals seeking holistic approaches to monitor and enhance their overall wellbeing. Wearable technology aligns perfectly with this trend, offering features such as sleep tracking, stress monitoring, and nutrition insights, from different wearable choices such as rings, smart watches and wristbands, making it a comprehensive tool for users to optimise various aspects of their health beyond just physical fitness.

At motive8 we continue to embrace the advancements in fitness technology, integrating it into the design and functionality of the equipment we meticulously specify and install.  Our commitment to staying at the forefront of technological innovation ensures that our clients benefit from cutting-edge solutions that enhance their overall fitness experience.

Corporate Health Promotion

According to the latest 2024 American College of Sports Medicine (ACSM) Fitness Trends survey, prioritising the health and wellbeing of employees has gained prominence. This trend resonates with motive8’s long-standing commitment to fostering the health and wellness of individuals. It is encouraging to observe this focus gaining wider recognition and attention on the agenda.

This is a huge growth area in the corporate world which not only positively impacts employee performance, improved company morale and productivity but also supports the health and wellbeing of employees.

Certified Fitness Professionals

A consistent top 10 trend and ‘must do’ according the ACSM report is the importance of hiring trained fitness professionals. By employing qualified personal trainers, fitness class and gym instructors communicates the health and safety of members is a number one priority for your facility.

Ongoing professional development serves as proof of enhanced staff capabilities, expanded expertise, and heightened knowledge. This ensures tailored fitness objectives and the most up-to-date wellbeing guidance and advice is provided to members and gym-goers.

Exercise for Mental Health

With the continual rise in mental health issues, exercise and physical activity remains very important and is set to stay as a priority for 2024. According to the World Health Organization (WHO), approximately one in every eight individuals worldwide is impacted to varying degrees by mental illness. Against this backdrop, the intrinsic connection between regular exercise and improved mental health becomes increasingly crucial.

In the coming year, we’ll see a growing emphasis on building mental resilience through fitness. It’s crucial for both individuals and fitness professionals to adopt holistic approaches that cover both physical and mental health. In 2024, we believe the conversation will shift beyond just gym gear and exercise routines. It will embrace a holistic view of wellbeing, where exercise plays a key role in the journey to mental wellness.

Outdoor Fitness Activities

Over the past 12 months we have seen participation in outdoor fitness activities remain a popular environment, and for many a preferred way of exercising, especially in the warmer months.

With the increase of outdoor spaces incorporated into many new residential development blocks, from ground floor green spaces to wellbeing decks, outdoor yoga, Pilates and HIIT classes are here to stay. Not only is exercising outside great for your fitness but also encourages community engagement and social wellbeing.

Traditional Strength Training

Given the well-documented mental and physical benefits of strength training, boutique studios, corporate workplace and residential gyms continue to innovate and promote strength training-based group exercise class formats.

We have also witnessed a rise in the number of strength training pieces of equipment that have been specified in projects over the past year. Particular favourites include the Erimus half rack and dumbbell sets, the Life Fitness plate-loaded glute drive machine and universe cage from Technoym, which incorporates a smith machine, half rack and DAP.

High-intensity Interval Training (HIIT)

HIIT stands strong as a top fitness trend in 2024, celebrated for its numerous health benefits. With its flexibility in equipment, such as treadmills, rowers, or bikes, HIIT provides an ideal solution for time-conscious individuals who prefer the gym atmosphere. Beyond its effectiveness, HIIT is not only enjoyable but also keeps fitness enthusiasts consistently engaged.

The surge in group fitness participation has led to a notable increase in boutique-style HIIT classes. This trend is expected to grow, presenting abundant opportunities for gyms and wellness spaces to contribute to people’s journey towards improved health and happiness.

Social and Community Involvement

The significance of fostering a sense of community among gym members is transitioning from a mere desire to an essential component. Gym facilities are now featuring a range of organised social events, challenges, and online forums, encouraging members to connect and support each other throughout their fitness journeys alongside group exercise classes.

According to the latest Strava Year in Sport – Trend Report, athletes have unequivocally expressed that their primary motivation for engaging in group exercise is the profound social connection it offers. This underscores a growing recognition among individuals that the communal aspect of physical activity plays a pivotal role in their overall fitness experience.

Looking to embrace these fitness trends for a new or refurbishment gym design project? Get in touch with our gym design consultants today and discover how we can assist you in staying at forefront of industry trends: Tel: 020 8481 9700 or email: info@m8group.co.uk.

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